Online strategy + systems for small businesses and vacation rentals
Your online
strategy + systems,
handled.
Your website, search, ads and follow-up, run as one plan instead of five separate jobs. I've been getting small businesses found and booked since 2015, and you work with me directly.
Trusted by
- Stowe Mountain Rentals✦
- Stowe Racquets✦
- Zenbarn✦
- Vrabode✦
- Atlas Tennis✦
- Thermal-King✦
- Vacation Rental MV✦
- Portland Eco House✦
- Wisdom of the Elders✦
- Remarkable Things✦
- Logical Machines✦
- Prairie Potable Water✦
- The Rooter Guys Plumbing✦
Sound familiar?
You’ve built good pieces.
Let’s connect them.
- Your website came from one person, your ads from another, and nobody connects them.
- The blog stopped a while ago, so Google stopped paying attention.
- A lead comes in at 9pm and waits until Monday.
- You've tried AI tools, but they don't know your business, so what they write sounds like everyone else.
- You can't tell which of it actually brings in money.
None of that is a talent problem. You just need a plan, and someone to run it with you.
Free Growth Plan
Start with a free Growth Plan.
Answer 8 quick questions and I'll send you a written plan with the three moves that matter most over the next 90 days. Free, and yours to keep.
Prefer a conversation? Book a 30-minute call →
Question 1 of 8
Featured · Modern AI Websites
Is your website
holding you back?
Whether it's on WordPress, Wix, Squarespace or another platform, most small business websites were built for how people searched five years ago. I rebuild them as modern AI websites: faster, easier to update, and ready for the way people search now.
Fast.
Pages load almost instantly, which Google rewards and visitors notice.
Found by AI, not just Google.
Your content is structured so ChatGPT, Google's AI answers and voice assistants can understand it and recommend you.
It knows your business.
Your services, prices, policies, FAQs and voice live in one place, so your site, your content and any AI assistant answer the way you would.
Easy to edit.
Change text and photos yourself without breaking the design.
Your rankings, protected.
Every page, blog post and image is mapped before launch and redirected where needed, so your Google rankings and links carry over.
Vrabode
18 vacation homes now take bookings directly on a new Next.js site with live availability, and every old link was carried across. See it live ↗
AI that knows your business
AI is only as good as what it knows about you.
Generic AI writes generic content. Before I set up any AI tool for you, I build its knowledge first: your services, prices, policies, best customers, common questions and how you talk. Everything works from one source, so it sounds like you and gets the facts right. The industry calls it context engineering. I call it doing the homework first.
How it works
Plan first.
Then build. Then run.
- 01
Review
Your survey answers, plus a look under the hood: site, search, ads and follow-up.
- 02
Plan
Your written Growth Plan, with priorities in order.
- 03
Build
Fix the foundation: site, tracking, Google profile, booking flow, and the business knowledge your AI tools work from.
- 04
Run
Monthly blogging, SEO, ads and reporting, adjusted every month based on what the numbers say.
What I run for you
One partner.
The whole system.
Take one piece, or let me run all of it.
- 01Get foundBlog writing built on keyword research, SEO, local SEO and your Google Business Profile. New posts every month, written to rank and to sound like you.
- 02Get bookedGoogle and Meta ads, landing pages and lead capture systems, direct booking websites, and modern AI websites, each built around the one action you need visitors to take.
- 03Run on its ownAI assistants and automations that answer and route new leads, social posting on a schedule, hosting, and monthly reports tied to real bookings and leads. Built into your plan, around how your business actually works.
Vacation rental owners
Keep more of
every booking.
Direct booking websites, ads that fill your calendar gaps, and blog content that ranks for your area. Stowe Mountain Rentals hit a 9.7x return on Google Ads.
Client Results
Small businesses.
Real results.
9.7x return on ad spend. 368.8K Google impressions in three months. Position 5.7 on Google. See all five case studies →
How Stowe Mountain Rentals hit a 9.7x return on Google Ads
How Atlas Tennis climbed to position 5.7 on Google with a new site
How Wisdom of the Elders reached 368.8K Google impressions in 3 months
Damien saved my life and my website, helping when no one else could get the job done correctly. He listened to me and understood my needs.Kristi Stanford · Breck Mountain Rentals, Breckenridge CO
He has wonderful ideas for improvements and his work has vastly increased our outreach. I highly recommend Damien for anyone considering revitalizing their online presence, internal systems or analytics.Teresa Montana · Google review
Damien Cross gave me what I didn't even know I needed. His design work and site builds are outstanding.KJ Moore · Google review
He has worked with us for years now and I just think he does a fantastic job for our vacation rental business.Steph Reese · Google review
Plans
Flat monthly plans.
Month to month.
No long contracts. Stay because it’s working · Ad spend billed separately · Not sure which? Start with the free Growth Plan
Meet Damien
You work with me,
not an account manager.
I'm Damien Cross. Since 2015 I've helped small businesses and vacation rental owners get found online, get booked, and stop doing it all themselves. I write the strategy, build the systems, and I'm the person you actually talk to.
- Founded Creative Edge in 2015
- MassArt, digital arts
- Built a web department from scratch, then ran it
- Portland, Oregon · clients across the US
01What's in the free Growth Plan?
A written review of your website, search presence, Google profile, ads and lead follow-up, plus a 90-day priority list.
02Do I have to sign a contract?
No. Every plan is month to month. You stay because it's working.
03What's a modern AI website?
A fast website built so both people and AI tools can understand it. Your business information is organized so ChatGPT and Google's AI answers can recommend you, and any assistant on your site answers the way you would. You can still edit it yourself.
04Will I lose my Google rankings if I leave WordPress?
Not if the move is done right. I map every page, post and image before launch and redirect anything that changes, so your rankings and links are protected.
05Do you only work with vacation rentals?
No. I work with small businesses of all kinds. Vacation rentals are a specialty: direct booking websites, ads and content for owners and property managers.
06Can you work with the website I already have?
Usually, yes. The Growth Plan tells you honestly whether to keep, fix or rebuild it.
07How fast will I see results?
Ads can bring in leads within weeks. SEO and blogging build over months; most sites see real movement in 3 to 6 months, and it keeps compounding after that.
08Where are you located?
Creative Edge is based in Portland, Oregon. I work with clients anywhere in the US.
Ready when you are.
No pitch. Tell me what you're tired of doing yourself.